Socialising the Genome
Confusion over "genome" and "garden gnomes" on the TV show Modern Family, copyright NBC
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22nd April 2017
“The science isn’t the only aspect of genomics that can seem impenetrable to the average person; the word itself has the power to confuse. Our work has shown that members of the public often assume there might be a mistake in pronunciation, asking helpfully: “Did you mean to say gnome when you said genome?” We have also discovered that a substantial gap exists between how genomic scientists and health professionals think genomics should be discussed and what the public actually understands….”
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Available at https://doi.org/10.1016/S0140-6736(17)31011-5